Since its founding, CURISTA Coffee has been dedicated to building a premium coffee brand rooted in Taiwan. Four years after opening its first store, the brand reached an important milestone by entering Taipei 101. This was not merely an expansion of physical space. It marked the beginning of presenting Taiwanese coffee culture to the world.

Taipei 101 welcomes more than twelve million visitors every year. For CURISTA Coffee, this location is not simply a place to serve coffee. It is a point of origin for a coffee souvenir that Taiwanese people can feel proud of, and that international travelers can take home as a meaningful memory.

For this limited edition packaging, inspiration came from one of Taipei 101’s most iconic moments, the New Year’s Eve fireworks. Iconic skyscrapers often feel rigid and static when translated into visual design. Fireworks, by contrast, offer an immediate sense of motion, freedom, and celebration. This contrast became the starting point of the design.

The design team translated the radiating energy of fireworks into upward reaching geometric patterns. Diagonal cuts were introduced to break rigidity and create rhythm. Through this transformation, Taipei 101 is no longer presented as a cold architectural landmark on the package. Instead, it becomes a pulsing beat in the night sky, full of movement and life.

The color palette blends deep night blue with neon pink and green, echoing the glow of fireworks bursting against the dark sky. What begins as a fleeting New Year’s moment is transformed into a memory that can be kept. A memory belonging to the city, to its celebrations, and to every person holding a cup of coffee.

This package carries more than aroma. It holds the warmth of Taiwanese festivals and the beauty of local stories. Each time it is opened, it feels like reliving a fireworks display, and like quietly saying that Taiwan’s refinement and pride deserve to be seen by the world.