SERVICE
Brand Strategy and Brand System Building
Starting from strategy, we build a brand foundation designed for long term growth.
1. Brand Positioning
We help brands clarify their role in the market and define core values to establish a differentiated positioning foundation.
Key Services
Brand audit and competitive analysis
Brand value proposition development
Brand vision and mission definition
Brand personality and tone of voice development
Brand naming strategy
2. Rebranding and Brand Repositioning
We support existing brands in recalibrating their strategic direction and identity systems in response to market shifts and growth stages.
Key Services
Brand strategy repositioning
Visual identity system renewal
Brand language and communication framework restructuring
Brand guidelines and system documentation
Internal and external rollout and transition planning
3. Brand Story and Narrative
Through clear narrative structures, we build long term emotional connections between brands and their audiences.
Key Services
Brand story and narrative framework development
Brand film concepts and core scriptwriting
Brand manifesto and brand philosophy copywriting
Annual themes and brand campaign planning
Product Communication and Content Strategy
Ensuring product information is clearly understood, remembered, and trusted.
1. Core Product Messaging
We define core product information and key communication priorities as the foundation for all external content.
Key Services
Product information mapping
Key selling points and differentiation messaging
Product features and value articulation
Usage scenarios and application descriptions
2. Product Story and Content Structure
We transform product background, concepts, and features into coherent and accessible narratives.
Key Services
Product story and development journey structuring
Product concept and feature narrative development
Product content architecture planning
Translation of technical and professional information into clear communication
3. People and Perspective Content
By incorporating perspectives from people directly connected to the product, we strengthen authenticity and credibility.
Key Services
Interviews with product creators and key stakeholders
Expert and user perspective content curation
Interview structure and script development
Product viewpoints and decision making context articulation
Visual Design and Creative Production
Built on strategy, translated into consistent and engaging visual expression.
1. Graphic Design
Integrating brand tone to deliver cohesive visual outputs.
Key Services
CIS and VI system design
Brand guideline development
Stationery system design
Marketing collateral design
Packaging design
2. Website and UI UX Design
Creating seamless digital experiences centered on the brand.
Key Services
Website structure and information architecture planning
Layout and interaction design
Responsive design
Website launch management
CMS and backend maintenance guidelines
3. Advertising Design
Communicating brand values and campaign messages through creative visuals.
Key Services
Key visual development and extensions
Print, outdoor, and digital advertising assets
Social media visual asset design
Campaign and event visual identity systems
4. Video Production
Amplifying brand impact through visual storytelling.
Key Services
Concept development and scriptwriting
Storyboarding and production planning
Filming and post production
Motion graphics and subtitle design
Brand films, corporate videos, and social short form content
Integrated Marketing /
Search & Generative Optimization
1. Digital Advertising
Executing data driven media strategies for precise targeting.
Key Services
Media strategy and media buying
Google Ads and Meta Ads execution and optimization
Audience segmentation and remarketing strategy
Performance reporting and analysis
Combining marketing strategy,
data insights, and AI driven search environments to amplify brand
and content impact.
2. Social Media
Building brand presence and influence across social platforms.
Key Services
Social media strategy and content planning
Account management and publishing schedules
Visual and copywriting production
Performance tracking and analysis
3. Search & Generative Optimization (SEO, AEO, GEO)
Enhancing brand and content visibility and comprehension across search engines, answer engines, and generative AI environments to increase organic exposure and citation potential.
Key Services
Search and generative keyword research and semantic structuring
Website and content architecture optimization
Search and generation driven content strategy
AI friendly content structure and language guidance
Performance monitoring, analysis, and ongoing optimization
4. Campaign & Event Planning
& Execution
Designing experiential online and offline brand activations.
Key Services
Campaign themes and concept development
Spatial and audience flow planning
Event visual identity and production materials
Public relations and media coordination
On site execution and overall management
Event documentation and performance reporting
