CPBL/Wei Chuan Dragons Uniform Design
Client
Wei Chuan Dragons
Year
2023
Sectors
Sports
Services
Brand Merchandise
Wei Chuan Dragons Uniform and Merchandise|The Return of a Legend. The Rebirth of a Classic
Building upon the spirit of the Wei Chuan Dragons’ renewed brand identity, the uniform and merchandise designs extend the brand story and transform the emotional bond between team and fans into something tangible.
After twenty years, the legendary team returned to the top league. Rather than pursuing an overly futuristic or decorative visual language, the uniform design embraces restraint. Classic lines are subtly embedded, allowing strength and stability to emerge through detail. The spirit of the dragon is not shouted. It is held with confidence and weight.
This uniform preserves historical memory while redefining what a classic can be. Two decades of resilience and honor are woven into every stitch and every seam. The jersey is not simply sportswear. It becomes a symbol of a legend’s return, the reappearance of glory, and the continuation of culture and spirit.
The merchandise follows the same philosophy. From hats and caps to commemorative items, the power of the dragon and key elements of the brand identity are brought into everyday life. Through these objects, fans are able to carry the dragon spirit with them, feeling its presence in the smallest details.
Notably, the symbolic meaning of this uniform extends beyond the stadium and onto the international stage. Jensen Huang, founder and CEO of NVIDIA, personally chose this uniform as his designated outfit for a ceremonial first pitch. Through this gesture, the legendary status of the team and the enduring strength of the design were both affirmed, turning the moment into an iconic image in the history of the Wei Chuan Dragons.
This is more than a uniform design. It is culture, honor, and identity made visible. As the Wei Chuan Dragons return to glory, every fan and every jersey stands as a witness to the continuation of a legend and the redefinition of what a classic truly means.