STARLUX Airlines Corporate Identity / Logistics Vehicles
Client
STARLUX Airlines
Year
2018
Sectors
Aviation Services
Services
Corporate Identity
/ Logistics Vehicles
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Creative Director: Xi-Shan, Chuang
Chief Operating Officer: Pei-Chun, Chang
Marketing Planning Director: Jia-Wen, Zhao
Art Director: Hsuan, Chen
Designer: Yu-Cheng, Hung
Assistant Designer: Yu-Hsiang, Chang
The design concept for STARLUX logistics vehicles originates from the brand’s most iconic packaging. We translated the visual language of the STARLUX shipping box directly onto the vehicle body, allowing every logistics truck to appear like an enlarged STARLUX package moving through the city.
Each vehicle becomes a mobile expression of the brand. It symbolizes that every delivery is an extension of STARLUX’s promise, and that every item is handled with care and responsibility.
In the design process, color proportions were adjusted repeatedly. Darker color blocks inspired by sealing tape along the edges of shipping boxes were incorporated to enhance realism confirm texture and add visual depth. These details bring the vehicle closer to the tactile quality of an actual package.
Every surface, every line, and every marking was carefully considered. The result is a logistics vehicle that functions not only as a transportation tool, but also as a moving extension of STARLUX’s brand spirit.